Finland / Journal

Finding myself at PING festival

After a calm, relaxing weekend in Teijo me and Jennifer headed back to Helsinki. We spent our Monday morning working by our laptops and drinking coffee, as one does.

Girl working in her home office Photo © Rania Rönntoft | Northbound Journeys |

Then it was time to head into the city to take part in PING, a yearly influencer festival with influencers, brands and speakers from all over the world.

We met up with Malin and Linda and together we spent two days networking & listening to inspiring keynotes.

It was very educative to listen to all the amazing speakers touching on topics ranging from content strategies to building a brand, gaining fans instead of followers and creating trust as an influencer.

My favourite part about PING was definitely to connect though, both with my friends and colleagues but also with myself. We had a lot of fun together but we also had some serious business talks about reach on instagram, loosing ourselves and how to find our voices again. 

I definitely feel like I fell down the hole of the industry where I have been posting solely to get good engagement and reach. For example I wanted to create good travel guides from Spain that we’re well SEO’ed so that I get more traffic which will lead to more work. And of course, this business mindset is good to have and an important part of what I do but I lost my own voice along the way.

The part of myself that feel so strongly about nature and the wonders of the world, the one who ponders over working less and living more, the one who mix good guides with what I actually feel and experience a long the path of life and writes more personal posts as well – where did she go? 

Well, I think I found her during these days in Helsinki and she is about to return.It’s amazing what a change of scenery, inspiring lectures and & good talks with friends can do!

I will make a separate post where I delve deeper into this, but for now, here are a few photos of said friends and good times during PING:

PING Helsinki, Photo © Rania Rönntoft | Northbound Journeys |

PING Helsinki, Photo © Rania Rönntoft | Northbound Journeys |

PING Helsinki, Photo © Rania Rönntoft | Northbound Journeys |

PING Helsinki, Photo © Rania Rönntoft | Northbound Journeys |

PING Helsinki, Photo © Rania Rönntoft | Northbound Journeys |

These ladies are all the best, and hanging out with them was so much fun. And to top it all off we got an amazing sunset view from Clarion Hotel. Thank you Helsinki, my dear friends and PING!

An extra huge thank you to Veera for inviting me ♥︎ !

Sunset over Helsinki, Photo © Rania Rönntoft | Northbound Journeys |

About Author

Rania Rönntoft lives in Sundsvall where she works as a photographer, content creator and jewellery designer. She loves exploring craft beer and is passionate about nature tourism, slow living and close by adventures.


  • Veera Bianca
    12 May, 2018 at 13:28

    Yay <3

  • La Linda
    12 May, 2018 at 15:01

    Åh så härligt att höra att du hittat tillbaka! Ser fram emot att läsa mer om det! <3

    • Northbound Journeys
      13 May, 2018 at 14:28

      Tack! Inte helt framme än men nu vet jag åt vilket håll jag ska gå igen :D

  • FlyingDryden
    13 May, 2018 at 13:49

    “but I lost my own voice along the way.” – vi är flera som är där. Jag försöker också ta mig tillbaka. Inte helt lätt.

    • Northbound Journeys
      13 May, 2018 at 14:30

      Ja det är nog en del av ens resa som bloggare / kreativ person att hamna där då och då… Och nä, inte helt lätt att hitta tillbaka alla gånger men det går! Jag vet i alla fall mer åt vilket håll jag ska gå nu, Hoppas du också hittar rätt väg snart!

  • […] läsvärt om PING och vad de tar med sig. Rania hittade sig själv under dagarna här i Finland och skriver om det här. Malin skriver om värdet av personerna och […]

  • PING Helsinki - La Linda
    17 May, 2018 at 07:00

    […] plats var så klart även Rania (som ni såg från dagen innan) och vi passade på att ta en selfie i hjärtat på […]


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